Snowy River Caravans takes 2025 Tasmania naming rights

Supercars is thrilled to announce a new partnership with leading Australian brand Snowy River Caravans, which will see the company become the official naming rights partner of the upcoming Snowy River Caravans Tasmania Super440.

The new agreement marks a significant investment in the sport by Snowy River Caravans, further cementing its commitment to motorsport and the passionate Supercars fanbase.

Supercars General Manager of Commercial Jamie Black welcomed the partnership, highlighting Snowy River Caravans’ growing presence in the sport: "The Tasmania Super440 is a fantastic event that showcases the best of Supercars in one of the most picturesque locations on our calendar, and we’re delighted to welcome Snowy River Caravans as the event’s naming rights partner.”

Andrew Crank, CEO of Snowy River Caravans said: “We’re excited to announce the company’s expansion into event sponsorship as the naming rights sponsor of Tasmania's prestigious Snowy River Caravans Tasmania Super440. This new partnership strengthens Snowy River Caravans' commitment to the Supercars category.”

In addition to the event sponsorship, Snowy River Caravans is proud to reveal the opening of its new dealership in Launceston, marking a significant step in the company’s ongoing growth and dedication to the Tasmanian region. With this expansion, Snowy River Caravans aims to deepen its connection with local customers and motorsport enthusiasts.

“We’ve long been supporters of the Supercars, particularly through our brand ambassador James Courtney and our partnership with the Blanchard Racing Team (BRT)," said Crank.

"Becoming the naming rights sponsor of the Tasmania Super440 event is a natural next step for Snowy River Caravans, and it’s a perfect fit for our brand and the community we serve."

The brand’s expansion into event sponsorship is a natural progression, aligning with its ambition to reach a broader audience and engage with fans who love the outdoors, travel, and motorsport.

James Courtney, who is entering his second season with BRT, welcomed the partnership and the added exposure for Snowy River Caravans on a national stage.

“It’s fantastic to see Snowy River Caravans stepping up its involvement with Supercars, and becoming the naming rights partner of the Tasmania Super440 is a massive statement of intent,” Courtney said.

“This partnership reflects the brand’s belief in the sport and its commitment to growing alongside it. I can’t wait to hit the track at the Tasmania Super440 and put on a great show for the fans.”

The Snowy River Tasmania Super440 will take place at Symmons Plains Raceway across May 9-11. Tickets available through Supercars.com.

Race week officially begins for fans in southern Tasmania, who will be able to attend a major Supercars activation at Hobart’s Princes Wharf No. 1 on Wednesday, 7 May 2025 from 3:00pm to 6:00pm, featuring several race cars, drivers and more. Check supercars.com for more details.