Supercars partners with LEGO

The Virgin Australia Supercars Championship has announced a new partnership with international toy giant, LEGO.

Under the deal with the Australian arm, the Townsville, Ipswich, Sandown and Newcastle Supercars events will incorporate the new LEGO Play Zone, featuring products from the LEGO Speed Champions sets.

Activities will include pit crew challenges, where teams will build a LEGO car and run it down a racetrack, competitions on distance ramps and a creative play featuring a Cityscape Build.

Supercars Chief Executive Sean Seamer is thrilled to partner with one of the world’s most popular toy companies to bring a new experience for fans.

“LEGO is a family favourite in any household, and to have them on board to offer this new experience for Supercars fans will be great for our events,” Seamer said.

“This partnership is another strong step towards growing our already significant commitment to youth engagement at our world-class events.”

Mark Winterbottom's sons Oliver and Austin

Angie Tutt, Senior Director, Head of Marketing - Australia & New Zealand also welcomed the partnership.

“We are excited to bring a fun new LEGO play experience to families and Supercars fans across Australia,” she said.

“This new partnership and event platform will allow families to truly experience the joy of both seeing and building their favourite supercars with LEGO – or wherever their imagination takes them!”

Tickford Racing’s Mark Winterbottom celebrated the announcement by testing the new range of LEGO Speed Champions with his two young sons and wife Renee.

“I’d be lying if I said we didn’t enjoy joining the boys for the test-drive”, Winterbottom said.

“Anyone with young children knows LEGO is one of the best ways to spend family-time and to have this Play Zone set up at events will be great for parents and the kids looking for some time out between races.”