Supercars and New Balance stride into new partnership

Supercars has announced a new partnership with sportswear giant New Balance, where the global brand will serve as the official uniform supplier of the Repco Supercars Championship from 2024.

Kicking off with the Thrifty Bathurst 500 from February 23-25, 2024, Supercars staff and administrative personnel will sport a range of New Balance gear at race events across the 2024 season.

The comprehensive apparel lineup will include New Balance-branded footwear, polo shirts, hoodies, jackets, jumpers, and more, showcasing the blend of performance, safety, style, and comfort that New Balance provides, and displayed in the various environments presented at Supercars events across Australasia.

Jamie Black, GM – Commercial at Supercars, expressed enthusiasm about the partnership, saying, "We are delighted to welcome New Balance into the Supercars family as our official uniform supplier."

“Our dedicated staff perform a variety of tasks to put on our Championship, and as we know, our events can take place in a variety of unpredictable conditions. New Balance’s wide-ranging apparel will ensure our team will be equipped to perform their job comfortably and safely, while maintaining the professional appearance we intend to portray.”

The collaboration also includes the support of Belgravia Apparel, the exclusive distributor of New Balance apparel in Australia.

Dean Howard, New Balance Country Manager Australia & New Zealand, shared his excitement about the collaboration, stating, "New Balance is proud to partner with Supercars and add the Championship to our portfolio of elite professional sporting partnerships.

“This collaboration not only aligns with our commitment to performance and innovation as a brand, but also resonates with the passion and dedication shared by the Supercars community.

“We look forward working with the team at Supercars and seeing the New Balance brand represented at the track, starting at Bathurst in just a few weeks.”

Belgravia Apparel, as the distributor of Elite New Balance apparel in Australia, plays a pivotal role in facilitating this partnership, ensuring a seamless integration of the iconic sportswear brand into the Supercars ecosystem.

The partnership between Supercars, New Balance, and Belgravia Apparel promises to bring a new level of style and functionality to the world of motorsports, setting the stage for an exhilarating year ahead.

Supercars personnel will debut their New Balance uniform at the Thrifty Bathurst 500, taking place February 23-25 at Mount Panorama.

Live coverage of the event can be found on the Seven and Foxtel families of networks.

Tickets to the 2024 Supercars season opener can be purchased via Ticketek, while campsites remain available via Supercars.com.