NED Whisky and Grainshaker Vodka partners with Supercars

Supercars is pleased to announce that ASX-listed Top Shelf International (TSI), through its premium spirit brands NED Australian Whisky and Grainshaker Australian Vodka, is joining the Repco Supercars Championship as the Official Whisky, Bourbon and Vodka Partner for the next three years.

The deal that begins this year, will see both NED Australian Whisky and Grainshaker Australian Vodka products obtain supply rights to be made available in public bars and in hospitality suites.

It will also comprise TSI product branding on various Supercars’ broadcast assets, digital integration and onsite activations at events.

The partnership includes naming rights for NED for this year’s NED Whisky Tasmania SuperSprint, running March 26-27 at Symmons Plains.

Over recent years the team behind the NED Whisky brand has steadily increased their sponsorship within Supercars, after identifying the sport as a key growth market for its brands.

“Supercars is an ambitious and genuinely national sporting competition and a perfect fit for our brands.

“Now more than ever consumers are looking to support Australian and the Supercars supporter base, with its regional and metropolitan footprint and passionate fans, will enable us to continue to grow both NED and Grainshaker via the delivery of memorable experiences at venues around the country.

“We’re looking forward to maximising the opportunity to present NED and Grainshaker over the next three years as we continue to build the distribution and awareness of these premium, distinctively Australian brands.” said Drew Fairchild, CEO of Top Shelf International.

Supercars General Manager – Commercial, Jamie Black said the new partnership with an Australian-owned brand is great news for fans.

“Through its NED Whisky and Grainshaker Australian Vodka products, Top Shelf International is looking to connect with Supercars fans and we are pleased to have signed a partnership that we can build on over coming years,” Black said.

The 13-event 2022 Repco Supercars Championship will commence in Sydney in March. CLICK HERE to purchase your tickets.